ABOUT US
We are Tce Tackles
Everything you need to know
About Us
Since its first debut in the year 1992, TCE TACKLES Sdn Bhd has soon developed into Malaysia’s leading retailer of fishing tackles and outdoor adventure products. Having gained experience from the constant change in business boundaries and rapid development of technology, we finally grow into the nationwide wholesaler, retailer, supplier and even exporter for fishing tackles.
Malaysia Most Complete
Fishing Tackle Store
Keeping our customers’ fishing, camping, and boating needs covered for over a decade, TCE Tackles has grown to become one of the market leaders in the fishing and outdoor leisure industry. With over 185 stores worldwide, we have the right gear and everything you need to enjoy a day on the water, whether you’re a beginner or an experienced angler. In 2025, TCE Tackles has set a target of 190 stores across its core brand.
Widest Range, Best
Quality & Service
Guaranteed
Tce Tackles has been built on three strategic pillars – Best price, Widest range and Best service. Our ambition is to provide our customers with the widest range of products from fishing tackles to outdoor adventure products backed with the best price and service. We have everything you need for your angling and outdoor adventure setup and always go the extra mile to ensure that each customer receives the very best service we can possibly offer.
185
Locations worldwide
800+
Staff members
15000+
Products Available
30
Year Experience
For More than
30 years
We have been passionate about helping our customers catch fish, have fun and enjoy angling. As Malaysia’s home for fishing tackle supplies, we’re focused on delivering a wide range, low prices and great service for our customers. But we’re not just specialists in fishing tackles. Our extensive product range includes outdoor adventure products, aquarium accessories, fishing boats and even pet foods.
Our Outlets
With 180 stores Malaysia-wide, more than 15,000 products available in store and on our website and, we’re delivering great service to our customers, and making the experience easy and engaging, however they choose to shop.
Our Team
Our team members are the heart and soul of our business. Our team’s guiding principles are integrity, respect, teamwork, achievement and innovation. At Tce Tackles, we are steadfast in our slogan “Team Work & Best Service Guaranteed” as we believe joint effort contributes to great success.
Our Products
TCE Tackles stocks around 15,000 products of fishing tackles, outdoor adventure equipment as well as aquatic & pet accessories, including: fishing rods, reels, lures, floats, baits, nets & traps, lines, fishing boats & kayak, camping tent, outdoor gears & water sport equipment, aquariums, pet foods and many more.
Our Brands
Our brands are the heart of TCE Tackles’ business and inspire us to deliver high-quality products to our customers and consumers. We’re proud to produce some of the most iconic brands and boast a diverse portfolio of fishing tackles. At TCE Tackles, we pride ourselves on a portfolio of brands that cater toa variety of preferences and priorities, meeting ever-evolving consumer tastesand providing a range of products to meet expectations.
We’re proud to share Our Achievement
TCE Tackles’s awards demonstrate our commitment to prodiving our customers with market-leading, quality products, services and experiences.
We’re continuing to shine brightly
We shape our offering around your needs and expectations, not around awards criteria—but we do think that industry recognition shows we’re on the right track.
